Mu myaka yashize, amafaranga yo kugura Itsinda rya LVMH yagize iterambere riturika. Kuva Dior kugeza Tiffany, buri kugura birimo ibikorwa bifite agaciro ka miliyari. Uku kugura ntikwerekana gusa LVMH yiganje kumasoko meza ariko nanone bituma umuntu ategereza ejo hazaza. Ingamba zo kugura LVMH ntabwo zerekeye ibikorwa by'ishoramari gusa; nuburyo bwibanze bwo kwagura ubwami bwisi bwisi. Binyuze muri ubwo buguzi, LVMH ntabwo yashimangiye ubuyobozi bwayo mu nzego gakondo zihenze ahubwo yanashakishije ubushakashatsi ku turere dushya tw’isoko, irusheho kuzamura imiterere y’ibidukikije ndetse n’ingaruka ku isi.
2015: Repossi
Muri 2015, LVMH yaguze imigabane ya 41.7% mu bucuruzi bw’imitako yo mu Butaliyani yitwa Repossi, nyuma yongera kuyitunga igera kuri 69%. Repossi yashinzwe mu 1920, izwi cyane kubera ibishushanyo mbonera byayo ndetse n'ubukorikori bushya, cyane cyane mu gice cyo mu rwego rwo hejuru. Uku kwimuka kwashimangiye icyifuzo cya LVMH mu rwego rwimitako kandi cyinjije filozofiya nshya yubushakashatsi hamwe nubuzima bwiza mu nshingano zayo. Binyuze muri Repossi, LVMH yarushijeho gushimangira uburyo butandukanye ku isoko ryimitako, yuzuza ibicuruzwa byayo bisanzwe nka Bulgari na Tiffany & Co.
2016: Rimowa
Muri 2016, LVMH yaguze imigabane 80% mu kirango cy’imizigo yo mu Budage Rimowa kuri miliyoni 640. Rimowa yashinzwe mu 1898, yizihizwa kubera amavalisi ya aluminiyumu n’ibishushanyo mbonera bishya, bituma iba umuyobozi ku isoko ry’ibicuruzwa by’ingendo bihebuje. Ubu bucuruzi ntabwo bwashimangiye gusa umwanya wa LVMH murwego rwohejuru rwibikoresho byingendo zo mu ngendo ariko kandi byatanze inzira nshya yo gukura mubice byubuzima. Kwishyira hamwe kwa Rimowa kwatumye LVMH irushaho guhuza ibyifuzo by’abakiriya b’ibiciro by’isi ku bicuruzwa by’ingendo, bikarushaho kunoza irushanwa ryayo ku isoko ryiza.
2017: Christian Dior
Muri 2017, LVMH yabonye uburenganzira bwa Christian Dior kuri miliyari 13.1 z'amadolari, yinjiza ikirango mu nshingano zacyo. Nk’ikimenyetso cyiza cyane cy’Abafaransa, Christian Dior yabaye igipimo cy’inganda zerekana imideli kuva yashingwa mu 1947. Ntabwo kugura byashimangiye umwanya wa LVMH ku isoko ry’akataraboneka gusa ahubwo byanashimangiye imbaraga mu myambarire yo mu rwego rwo hejuru, ibicuruzwa by’uruhu, n'impumuro nziza. Mugukoresha umutungo wa Dior, LVMH yashoboye kwagura ishusho yikirango kwisi yose no kurushaho kwagura isoko ryayo.
2018: Jean Patou
Muri 2018, LVMH yaguze ikirango cyabafaransa haute couture Jean Patou. Jean Patou yashinzwe mu 1912, azwi cyane kubera ibishushanyo mbonera n'ubukorikori buhebuje, cyane cyane mu gice cya haute couture. Uku kugura kwongereye imbaraga za LVMH mubikorwa byimyambarire, cyane cyane kumasoko yo murwego rwohejuru. Binyuze kuri Jean Patou, LVMH ntabwo yakwegereye abakiriya benshi bafite agaciro-keza gusa ahubwo yanazamuye izina ryayo no guhagarara mumyambarire.
2019: Makumyabiri
Muri 2019, LVMH yafatanije n’ishusho y’umuziki ku isi Rihanna, igura imigabane 49,99% mu kirango cye cya Fenty. Fenty, imideli yashinzwe na Rihanna, yizihizwa kubera ubudasa no kutabangikanya, cyane cyane mubyiza ndetse nimyambarire. Ubu bufatanye ntabwo bwahujije umuziki n’imyambarire gusa ahubwo bwanashyizemo LVMH n'imbaraga nshya kandi igera ku baguzi bato. Binyuze kuri Fenty, LVMH yaguye intera muri demokarasi ikiri nto kandi ishimangira guhangana kwayo mumasoko atandukanye.
2019: Stella McCartney
Muri uwo mwaka, LVMH yagiranye amasezerano n’umushinga w’umwongereza Stella McCartney. Azwiho ubwitange bwo kwangiza ibidukikije kandi birambye, Stella McCartney nintangarugero muburyo burambye. Ubu bufatanye ntabwo bwahuje imyambarire irambye gusa ahubwo yashyizeho igipimo gishya cya LVMH murwego rwo kuramba. Binyuze kuri Stella McCartney, LVMH yakwegereye abakiriya bangiza ibidukikije kandi ishimangira izina ryayo n’uruhare mu iterambere rirambye.
2020: Tiffany & Co
Muri 2020, LVMH yaguze ikirango cy'imitako y'Abanyamerika Tiffany & Co kuri miliyari 15.8 z'amadolari. Tiffany yashinzwe mu 1837, ni kimwe mu birango by’imitako bizwi cyane ku isi, byizihizwa kubera agasanduku k'ubururu kashyizweho umukono n'ibishushanyo mbonera byo mu rwego rwo hejuru. Uku kugura ntikwashimangiye gusa umwanya wa LVMH ku isoko ryimitako ahubwo yanatanze inkunga ikomeye yibikorwa byimitako ku isi. Binyuze muri Tiffany, LVMH yaguye ikirenge cyayo ku isoko ry’Amerika y'Amajyaruguru kandi ishimangira ubuyobozi bwayo mu rwego rw’imitako ku isi.
Itsinda rya LVMH Ibyifuzo hamwe nigihe kizaza
Binyuze muri ubwo buguzi, Itsinda rya LVMH ntabwo ryaguye gusa isoko ryaryo mu rwego rwo hejuru ahubwo ryanashyizeho urufatiro rukomeye rwo kuzamuka kwarwo. Ingamba zo kugura LVMH ntabwo zerekeye ibikorwa by'ishoramari gusa; nuburyo bwibanze bwo kwagura ubwami bwisi bwisi. Mu kugura no guhuza ibicuruzwa, LVMH ntabwo yashimangiye ubuyobozi bwayo ku masoko gakondo y’imyidagaduro ahubwo yanashakishije ubushakashatsi ku turere dushya, irusheho kuzamura imiterere y’ibiranga ndetse n’isi yose.
Ibyifuzo bya LVMH birenze isoko isanzwe ihebuje, igamije gucukumbura inzego nshya binyuze mu kugura no guhanga udushya. Kurugero, ubufatanye na Rihanna na Stella McCartney bwatumye LVMH ikurura abakiriya bato kandi ishyiraho ibipimo bishya muburyo burambye. Mu bihe biri imbere, LVMH birashoboka ko izakomeza kwaguka binyuze mu kugura no mu bufatanye, ikarushaho gushimangira uruhare rwayo mu bwiza, mu mibereho, no mu buryo burambye, bityo igashimangira umwanya wayo nk'ingoma nini ku isi.
(Imgs yo muri Google)
Ndagusaba
- Tiffany & Co's 2025 'Inyoni ku Isaro' Icyegeranyo kinini cyimitako: Symphony ya Kamere Yigihe na Kamere
- Emera Ubwenge n'imbaraga: Bulgari Serpenti Imitako yumwaka w'inzoka
- Van Cleef & Arpels Yerekana: Ikirwa cyubutunzi - Urugendo rutangaje binyuze mumitako yo hejuru.
- Dior Imitako myiza: Ubuhanzi bwa Kamere
Igihe cyo kohereza: Werurwe-03-2025